How to Write a Blog Post by Ricardo D’almeida

How to Write a Blog Post by Ricardo D’almeida

In the world of Digital Marketing, published content continues to be considered the most important element for standing out among the competition, which is why the question “How to Write a Blog Post” continues to be so sought after.   

To have an organized and as profitable way of working as possible, after all, no one likes to be doing useless work, it is very important to have an organized work and publication logic. This post aims to make a contribution to this topic.   

The first step is to define what the title of the post will be as this will be the first indicator of the post’s content. This title must include the keywords that will be used throughout the text as this will allow Google to better understand the relationship between both things and be able to give a better quote to the post. You must never forget the importance of SEO when it comes to sharing your content and the various methods that exist to increase this value. If you have any doubts about the topic, we have already published a post dedicated to SEO analysis.   

The use of the keyword should not be restricted to the title, it should also appear in the meta description as this meta tag is extremely useful for the user to have a small summary of the post. The meta description therefore occupies an extremely important position in the CTR list and consequently in the position in which your posts will appear in the results list.   

It is also important that the keyword used appears in the H1, that is, the title of the post itself, but it may also be a good strategy to use variations of this keyword in the remaining H2 and H3 titles. This will help Google understand how your post is organized and how you decided to structure your train of thought. This way it will be easier to get your posts in front of the people who might be most interested in reading what you have to say.   

Another aspect that can help you a lot is the use of the keyword in the first 100 words of the post. This will indicate that the keyword is highlighted in the respective content, that is, Google will understand this as a post that is really focused and detailed on the topic, so don’t be afraid to highlight it.  

LSI – Latent Semantic Indexing Keywords

How to Write a Blog Post by Ricardo D’almeida

This is a topic unknown to many, but it has its importance in the ranking that your blog may have. It consists of using words that are similar to the chosen keyword, but are not necessarily the same.   

This concept is extremely useful for Google as it is a strong indicator of professionalism, after all, a text that is specialized in a topic will inevitably use expressions related to that topic. This form of content creation is considered to be of high quality.   

It may also be useful to use some of these similar words in the H1 title or even in the meta description. Not that this is a fundamental thing, but the more help you give Google to understand your content the better.   

Another function of LSI is to help Google’s algorithm better understand the meaning of some words or expressions that may have a double meaning. This topic became important in 2013 when Google Hummingbird was created, which means that the specific content of your post became much more important for SEO.  

Keyword Density in Your Blog Post

How to Write a Blog Post by Ricardo D’almeida

As discussed previously, Google highly values the amount of information because it considers that if it has more information, it is more likely to answer readers’ questions. That’s why if there are two posts on the same topic, with the same keywords, but one of them has 500 words while the other has 2500, the higher ranking will be given to the second.   

However, if the algorithm worked in such a linear way then it would be very easy for content creators to falsify their positions by writing posts with thousands of repeated words just to make the text bigger. To avoid this, the algorithm carries out a complete analysis of the post and calculates the percentage of times the keyword appears throughout the text.   

Although no one knows exactly what the perfect amount is, it is estimated that it will be around 2% to 3%. This simply means that if a text has 500 words it must have your keyword 10 times. It is important to warn that it is not advisable to abuse its use, that is, do not put a percentage of 20% as in this case, Google may assume that you are trying to do something unfair.  

Updating Posts on Your Blog

How to Write a Blog Post by Ricardo D’almeida

Just like the amount of information the post has, it is equally essential how current it is. The logic used is simple, the world is constantly changing, platforms are constantly being updated, and as such information about them can only be valid if that information itself is current.   

Because of this, Google is constantly evaluating the age of a post and the older it is, the less ranking it will have. That’s why it’s very important to update your posts, not daily, but every 2 or 3 months it’s a good idea to give them something new. Keep in mind that Google’s algorithm is quite intelligent in the way it analyzes content, so going to an old post and changing two words won’t make any difference. The most recommended thing is to write a new chapter, add new images, or make some structural changes to the post.   

This way all your posts will be constantly updated.   

This post hopes to be an important help to the question “How to Write a Blog Post” by providing important information so that you can have the best possible SEO quote. What more help do you need? What information were you looking for and didn’t find in this post? Write in the comments so we can respond to you.   


Ricardo D’almeida 

Healthy Icaro Blog by Ricardo D'almeida


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