Google Ranking Factors

Google Ranking Factors

“If you don’t know where you want to go, any path will do, and the destination could be anything – Lewis Carroll”

After we have defined the different traffic methods and the way the search engine works, it is important to understand the criteria that the Google algorithm uses to evaluate different websites, pages, and blogs.

Google Ranking

Relevance

The first criterion is the relevance of your blog content. Your blog’s themes must be associated with a certain theme, a keyword, or an expression that relates to something that users are looking for. Therefore, one of the things that is essential to do is associate a Keyword with each of your posts, this will greatly help Google understand your content.   

A simple example is that if you search for “Restaurants New York” it is obviously because you are not interested in seeing a page about detergents!   

It is, however, important to remember that analyzing the relevance of your content is not just defined by the keywords you use, there are other important factors.   

One of the elements that distinguishes Google’s algorithm from other search engines is that it considers that the relevance of a website is defined by other websites. Let me explain more simply, the more sites that reference your site, the more Google will give it relevance. The reason for this is that if website creators focused on a certain topic consider that their page offers something of value, then it means that their page does have content that is relevant to that topic.   

The name given to this is “backlinks” as they are links that are “behind” your website or blog.   

One way to take advantage of this to your advantage is to consult blogs that are related to yours because they cover the same topics and ask for permission to write a post that then has a link directed to your blog. This method, in addition to being extremely useful for increasing your blog’s ranking, will also bring more visitors who are already interested in this type of content. In other words, it is a win-win situation.  

Utility

A common confusion is mixing “quality” with “utility”, they are similar concepts, but still distinct. Quality refers to the content of the text, while usefulness evaluates the importance it will have for the reader.   

To evaluate these factors, Google analyzes the structure of your text, looks for certain keywords, sees the size of the sentences and paragraphs in which they are inserted, looks for writing errors, and analyzes how the ideas are organized. This means that if we have two texts with the same information, but one is organized clearly and with short paragraphs, while the other has ideas in a chaotic way and with huge paragraphs, Google will undoubtedly value the first.   

The reason for this is that Google’s algorithm considers that a post with better-organized content will be more useful to readers, as it will allow them to obtain information in a simpler, faster, and more effective way.   

A good tool for this is to install a plugin (we have a post with the list of the 100 best) so that you can evaluate the writing quality of your content. With this tool, you will be able to improve the usefulness of your posts as you write them.  

Quantity

Google Ranking Factors

Mies van der Rohe created the famous phrase “less is more”, however, we all know that this is not always the case, and Google especially does not completely agree with this statement. Of course, the solution is not simply writing huge posts that say nothing, not forgetting the points mentioned in the previous chapters, but the texts need to contain a certain amount of information.   

The reason for this choice by Google is that they consider that larger text has more content and, as such, will provide more answers than smaller text.   

A good technique that should be applied is to consult blogs and websites of people who cover your topics and see on average how many words they write for each post. Then average these words and try to write texts that have a little more words and information. It is also important not to forget that a post is not just made up of words, other elements must be added and we have a post dedicated to that.   

Another important point, and which is a common mistake for many people, is to think that this greater amount of information is enough to be on the Landing Page, this is completely wrong, it should be something constant in all your posts.  

SEO Strategy

After having carried out a small theoretical study of the elements that define the Google algorithm, it is essential to move on to practice. To obtain better results, it is advisable to create a strategy for all your posts, to get the maximum possible income from each one.  

Keywords

Google Ranking Factors

This is perhaps the most important topic for optimizing your SEO or at least one of the most important. Keywords are the elements that define any search and as such are the elements that first define the results that are displayed.   

This means that keywords are the elements that must define the way you will organize the texts, topics to be studied, the way you will organize the information, and the link relationships you will make with other sites. It is also important to remember that they are the ones who will tell you what the public is looking for most at the moment.   

To find out which are the most influential keywords you can start with the simplest method: go to Google and type the word you are interested in, a list of terms that use that word will immediately appear. These terms are the keywords that are being searched most using that word.   

Here it is important to remember a small detail that many people forget, when carrying out this search, always use incognito browsing mode! This is imperative because only then will the results that appear be influenced by your searches.   

Another, more complete and safer way, is to use a website to do keyword research. An excellent example is “Thehoth” in which you simply enter the keyword you want and it will display a list of 100 results related to that term.   

The list will be properly organized and present information such as the number of pages that use this keyword, competitiveness, the number of searches, and the type of searches, it even shows a graph to see if this keyword has been searched more or less in the last few days and much more information. In this aspect there is a little trick that is very important to say, the secret to choosing a keyword well is to see the competitiveness index, it is organized from 0 (least competitiveness) to 1 (most competitiveness) and the trick is to always choose a keyword that has an index lower than 0.25.   

Another fundamental question is to see what your target audience is searching for at a given moment, this is important so that your page can respond in real-time to the queries of your readers and consumers. Therefore, a very useful way of accessing this information is to consult other similar blogs (and yes, you must know other blogs that share the same themes as yours) and see in the latest posts which keywords and topics were covered.   

Another piece of information that this site provides is the search volume for a given keyword. This element is very important because there is no point in using a keyword that has no competitiveness if no one is looking for it.   

There is another characteristic of keywords that is important to understand, which is their length in words and the relationship they establish with readers.

There are 3 types of keywords:  

Generic Keyword

This is that keyword that is made up of a single word, such as “money”. These words are extremely vague and correspond to a huge variety of searches. We can use these keywords to try to show our blog to as many people as possible. However, as the term is extremely vague, so is the public. This means that the number of people who search for this word but have no interest in your content is huge, in other words, be prepared as the conversion and lead rate will be very low.   

Another issue that is important to take into account is that if you make your posts using only generic keywords then the competitiveness in the results will be extremely high, which means that it is almost impossible for your page to get a prominent place.  

Body Keyword

This expression refers to keywords that are made up of two words, such as “make money”. In this case, we already have a greater bottleneck in the target audience, this means that anyone looking for websites to create bank accounts, convert currency, or study the stock market value of a certain company will no longer see their results.   

This is a huge advantage because while your page is now visible to a smaller number of people, it is also true that you now have a greater chance of finding people who are interested in your product.   

This type of keyword is now more interesting to use on your page or blog as it is now possible to create a more interested audience and have less competition, increasing the likelihood of your blog standing out.  

Long-tail Keywords

The last group of keywords is the most specialized, consisting of 3 or more words, such as “make money online”, or “make money affiliate marketing”.   

This is the most interesting group of keywords as it is the one that will make your blog appear only to people who are interested in your content and the type of products you offer.   

Another important aspect to remember is that this way the competition will only be other blogs and pages that specialize in that topic, that is, they are much more likely to appear in a prominent place in organic search.   

You can’t also forget the monetary issue because if you want to run ads on your blog, they should appear only to the audience that interests you, otherwise, you’ll just be spending unnecessary money.   

  

So that the post doesn’t get too long, we’ll stop here and continue in the next few days. How do you search for your keywords? Do you agree with the recommendations described here? Leave it in the comments   

  

Ricardo D’almeida 

Healthy Icaro Blog by Ricardo D'almeida

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