Digital Marketing: What it is, Advantages, Categories.

Before proceeding to create lists about the advantages/disadvantages, how it is segmented, and how it is organized, it is necessary to have a basic idea of what we are talking about when using the term “Digital Marketing ”.  

Although this term was first used in 1990, at the time it had a very different meaning. Currently, this is the set of all advertising and product dissemination actions through digital networks. This means that it encompasses social networks, advertisements, websites, profiles, among many other forms.   

With the constant evolution of the market, Digital Marketing has evolved and become increasingly specialized. It is currently organized and subdivided into categories such as type of product, target audience, age, geographic areas, and many other factors.  

What is the difference between Digital Marketing and Traditional Marketing?  

The main difference between the two is that in the case of Marketing Digital, it is done exclusively using the internet, while in Marketing Tradicional It is done through other means such as television, newspapers, and magazines.  

This difference has a huge influence on two factors: choosing the target audience and analyzing the results.   

In the first case, Traditional Marketing is limited to a physical format and is seen and consumed by the entire public, both those who may be potentially interested in the product and those who are guaranteed not to be. This represents a huge disadvantage for the seller as he will be spending a lot of time and money on people who will never buy his product.   

In the case of analyzing results the difference is even greater, with Traditional Marketing there are only two ways to evaluate the results of a campaign: either wait for sales results or carry out questionnaires. Both solutions can take a long time and may not give the most accurate results.   

Still, it’s important not to underestimate the positive effect that a magazine article or television advertisement can have on a business!  

What are the advantages of Digital Marketing?  

As already mentioned, the first major advantage is the analysis of results in real-time. Thanks to the various applications for tracking sales and traffic (Google Analytics, Bemob, ClickMagic, Qlikes…) it is possible to monitor in real-time how your campaign is responding. This is extremely important because it allows you to know exactly who is seeing your ads, where, at what time, and whether or not they are interested in your product.   

Another great advantage is choosing the target audience, that is, thanks to the various resources available on the market, it is possible to focus your campaign exactly on the audience you want. You can choose all kinds of factors such as nationality, gender, age, income, profession, tastes…   

This allows you to have much better control over your budget, which ensures that you only spend money with those who are interested in your product.   

There is also the issue of the time factor, that is, how it is possible to focus the campaign, it is possible to monitor its progress and know who is watching it, it is possible to achieve results more quickly, and, more importantly, to be able to make corrections and changes. to your campaign in real time!   

Finally, there is the great advantage of interacting with the public, thanks to social networks it is possible to create a direct relationship with the customer regardless of where they are in the world. It is possible to respond to the doubts, wishes, and desires that your customers may have in order to offer the best offers.  

And do you know of any other advantages that Digital Marketing has? Did you already know them all? Comment below. 

Ricardo D’almeida